Sempo Boston

Past Events

Ask The Experts: February 17th 2011

Do you have questions about search and aren't sure where to get an answers? SEMPO Boston invites you to our "Ask the Experts" panel. Experts from all areas of search, from Affiliate Marketing, to Social Networking to SEO, will be available to answer your questions. After a brief introduction, we'll open the meeting to audience questions.

Do you have questions about search and aren't sure where to get an answers? SEMPO Boston invites you to our "Ask the Experts" panel. Experts from all areas of search, from Affiliate Marketing, to Social Networking to SEO, will be available to answer your questions. After a brief introduction, we'll open the meeting to audience questions.

Breakfast will be provided.

Joining us as the panel experts:

Brian Hawkin, Internet Marketing Manager for Specialty - Affiliate Marketing.

Larry Kim, Founder and VP, Product Development for Specialy - Marketing and Product Management.

Derek Showerman, Director of Digital Marketing at Environmental Data Resources. Specialy - Social Networking and Online Communities.

Nick Stamoulis, President and Founder of Brick Marketing. Specialty - all things SEO.

Bentley College


Bentley Uniersity
9175 Forest Street
Waltham, Massachusetts 02452

Click here for directions

Panelist bios:

Brian Hawkin is the Internet Marketing Manager for and co-organizer of and Affiliate Marketing He worked at 2 SEO agencies before becoming a Dad.

Larry Kim the founder and VP of Products at WordStream a provider of PPC Tools, Keyword Tools and SEO Tools. Larry founded the company in 2007 and secured a Series A venture capital investment from Sigma Partners in August 2008. He is currently responsible for defining WordStream's product direction and features.

Larry has a background in software engineering, software product management, and product marketing (including SEO and PPC), and he has authored four award-winning books on software development. He is also a frequent writer and speaker in various search marketing forums and events. Larry received a B.Sc. in Electrical Engineering (with honors) from the University of Waterloo in Waterloo, Canada.

Derek Showerman's passion is strategy and execution on an action plan around the use of Social Media in relation to hardened business objectives such as SEO, Innovation, Business Intelligence, Market Research, Lead Generation, Brand Awareness, and Sales. My professional career began when I owned and ran a music website. I utilized "Web2.0" tools before they were utilized in the business world (2000-2004).

Nick Stamoulis is the President and Founder of Brick Marketing. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.

As a way to share his extensive knowledge about SEO and search engine marketing, Nick Stamoulis currently writes daily in his SEO blog, the Search Engine Optimization Journal (or SEO Journal) has grown to become one of the top SEO blogs in the search engine optimization and search engine marketing industry.

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Ask the Experts: January 28th 2011

Panel Discussion Bentley University’s Center for Marketing Technology in Waltham 7:45 am to 9:15am

More info soon

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SEMPO Boston Holiday Party: Wednesday, December 08, 2010 from 6:00 PM - 8:00 PM (ET)

SEMPO Boston invites you to come out and celebrate the holiday season with us at McGreevy's on Boylston!

Enjoy food and drink and the company of your fellow search marketers. McGreevy's will be serving light apps and there will be a cash bar.

The event is free. In lieu of a fee, we ask you to come with your price of admission, a non-perishable food donation for the Greater Boston Food Bank. Any size donation you can bring will help meet the food needs of your neighbors.

We look forward to welcoming the holiday season with you!

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Yahoo! / Bing Search Transition
: November 18th 2010

The Yahoo! and Microsoft Search integration is complete in North America! As a result, the marketplace for paid search advertising will change in a significant way. What does this mean for paid search? What does this mean for your business? Come hear key players who have led this transition from both Microsoft and Yahoo! explain.

The topics to be covered:

· Benefits of the Yahoo! and Microsoft Search Alpance

· What it means

· Data related to “query share’ and # of visitors they will reach

· Short-term challenges and long-term opportunities for advertisers

· What goes on behind the scenes when such a massive transition between two web leaders occurs

Joining us on the panel will be:


· Teresa Elpott, Search Evangepst at Microsoft

·  Mark Jones: Yahoo!

The discussion will be mainly focused on the paid search (PPC) side of the transition.

There will be an audience Question & Answer session following the presentation, and breakfast will be provided by our sponsor, BusinessWire.

Our October event sold out, so be sure to register early for this event so you don’t miss out on what promises to be an informative and interesting experience.

Panelist bios:

Mark Jones: Yahoo!
Sr. Manager, Search Account Management

Mark Jones began his media career at where he started as a Media Delivery Coordinator (MDC). Less than a year after he started at Weather he took a job in Account Management working on business in the South Eastern region. A year later he moved into sales, managing Class 2 business for and the sister properties. Finally, Mark took over managing sales for as an Account Executive.

In September of 2006 Mark decided to take the next step in his career, joining Yahoo! as a search AM in Atlanta. After a year, Mark was promoted to Account Lead and was asked to move to Boston to help support and build the team there. In July of 2008 Mark was promoted to Manager of Creative Management, and then shortly after he transitioned into managing the Account Management team working under Andrew Fox. Currently, Mark manages Search Account Management for New York, Boston, Atlanta, and Canada.

Born in Atlanta, Ga. Mark holds a degree in Psychology from Georgia State University.

Teresa Elliott

Teresa Elliott is a Search Evangepst at Microsoft. She partners closely with agencies and advertisers to communicate the effectiveness of Bing and adCenter. Prior to joining the Evangelist team, Teresa was a Project Manager working on the integration of Microsoft and Yahoo! through the Search Alpance. She worked closely with partners at both Yahoo! and Microsoft to plan and execute the paid search integration between the two companies. Her goal was to ensure that the integration was a seamless experience for advertisers, agencies, and internal sales and service teams.

As a graduate of the Stephen M. Ross School of Business at the University of Michigan, Teresa previously worked in client services providing strategic insights and campaign analysis to advertisers ranging from retail to financial services. She started managing paid search in adCenter just as live Search was released for beta and helped advertisers grow their campaigns with the launch of Bing.

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Keeping Up with Google Search
: October 21, 2010 7:45 am to 9:15 am

Event Location: Google
5 Cambridge Center
Cambridge, MA 02142
Third Floor

Cost to Attend: Free thanks to our sponsor Google.

Agenda: Google has been busy introducing changes to the index, the algorithm, and the user experience of their search engine over the past few months. These changes introduce new opportunities and challenges to search professionals, marketers, and business owners.

The Round Table Format: This SEMPO Boston event will introduce a new format. Smaller groups will discuss one aspect of the recent Search Changes by Google and then one representative of each smaller group will share the discussion notes with all participants. This will give everyone a chance to drill deep into one aspect and learn the breadth of Google Search changes.

Please answer the three short questions at the end of your event registration to ensure we discuss the topics on most people’s minds as well as create appropriate smaller discussion groups.

REGISTER TODAY! Registration is limited to the first 125 people and will close on October 8th. We expect to sell out quickly as our previous events at Google have. Don’t delay or you may get shutout of what is expected to be a highly interactive, informative, and enjoyable experience.

Want to get involved with SEMPO Boston? We're looking for volunteers, sponsors and speakers for future events. Contact us at [email protected]

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Tools of the Trade: March 24th 2011

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Using the Internet to Expand Business: April 28th 2011

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Social Media and Search: Bridging the Divide: April 29, 2010


Join the SEMPO Boston Working Group on April 29th at 7:45AM for an extra special morning of learning.

We will be joined by leaders in Social Media who will talk about the disconnect that often exists between the world of Social Media and the world of Search.

Discussion Topics Will Include:

- How Social Media practitioners think about search
- How to understand the direct relationship between Social, Search, and Web traffic
- Why most Social Media people think that Social drives Search and not the other way around
- And much more!

Joining us on the panel will be:

Todd Van Hoosear, Social Media Club Boston Founder, Fresh Ground Principal, SNCR Fellow, LaunchCamp organizer

Greg Jarboe, President and Co-founder at SEO-PR

Panelist Bios:

Todd Van Hoosear

Todd Van Hoosear is a principal at Fresh Ground, Inc. and a professional communicator and technologist with more than 15 years of industry experience. Since 2004, he has focused much of his time and energy on the worlds of Web 2.0 and social media. Todd blogs about social media strategies and technologies and their impact not just on corporate communications, marketing and PR professionals, but also on company executives and other business stakeholders.

As a Fellow with the Society for New Communications Research, Todd is conducting primary and secondary research into social media and Web 2.0 adoption among companies and organizations. As a member of the Social Media Club’s board of directors, Todd is shaping the organization’s ability to help people be responsible and informed citizens in the new media world. As a member of the IABC’s Social Media Release Working Group, Todd is working closely with the media, public relations and microformats communities to establish a standard way of distributing ‘official’ organizational communications through blogs and RSS technology.

In addition to his efforts heading up the Boston Social Media Club, Todd has spoken about social media and digital communications at NewComm Forum, Boston University, Emerson College, Bentley College, the Yankee IABC, New England Women Business Owners, Public Relations Society of America, Mass Tech Leadership Council and the American Marketing Association–not to mention numerous social media events.

Greg Jarboe

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, public relations, social media, and video marketing services. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.

Jarboe is the author of YouTube and Video Marketing: An Hour a Day and one of the people profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. He’s also a correspondent for Search Engine Watch and SESConferenceExpo’s Channel on YouTube as well as a frequent speaker at Search Engine Strategies.

Jarboe is a member of the Rutgers University faculty and Market Motive faculty. He’s a principal in the ChannelOne Marketing Group. He has worked with such clients as Southwest Airlines, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Virginia Nussey of the SEO Blog on says, “Greg is considered an expert on everything from news search to video search to linkbait and beyond.”

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Local Executives: How Search Expanded Our Business: Mar 11, 2010


Join SEMPO Boston Working Group for breakfast, networking, and insight into how Search Marketing has helped companies’ develop.  Search Marketing (SEO and PPC) does bring more visitors, leads, and sales to company websites.  It also brings the ability to gain new insight and connect companies with potential new markets, partners, distribution channels, and more.  Hear the stories of how some local executives have used these insights to grow their companies.

Tentative Agenda:

7:45AM to 8AM: Networking and Continental Breakfast
8AM to 9AM: Discussion and Q & A
9AM to 9:15AM: Networking



IBM Innovation Center
404 Wyman Street,
North Entrance Waltham, MA 02454-1280
Telephone: 1-781-895-1234
View Map


Parking is free. Please park in the North Entrance Garage.

Once You're There:

Walk into the building and the IBM Innovation Center is on the first floor, right after the security desk.

Speaker Bios:

Ben SarenBen Saren is the co-founder and CEO of CitySquares, a hyper-local search company featuring neighborhood-level listings of millions of local businesses nationwide.Since launching the company in 2005, Saren has led CitySquares’ expansion from a handful of neighborhood listings to one of the Internet’s most recognized local search leaders. Today, with the backing of several of the world’s most recognized investors, Saren is focused on establishing alliances and developing tools that together provide independent brick-and-mortar businesses with the means to attract, influence and retain new local customers.

Saren has been dubbed “Mr. Local” in industry circles, and he has been covered everywhere from search industry blogs to The Wall Street Journal. He’s a frequent speaker on search, innovation and Web 2.0 trends, and has presented at Kelsey Group conferences, Search Engine Strategies, Local Search Summit, New England New Media Association, International Classifieds and Media Association, and Boston’s Web Innovators Group.

Prior to establishing CitySquares, Saren founded and ran Atomic Consulting and provided consulting services for Internet start-ups and multinational corporations, alike. He also serves as an advisor to other entrepreneurs and startups in the Boston area.

Saren actively blogs about entrepreneurship at Your Suspect. He can also be found on Twitter @bsaren or on his home page at

Jean WnukJean Wnuk is just another budding entrepreneur trying to start an e-commerce business in her basement, Jean and her husband launched in 2003. Today, All Things Jeep is a $1.7 million dollar company selling over 3000 unique Jeep-related apparel, accessories & gift items to Jeep enthusiasts worldwide. As a niche website with a customer base all over the world, SEM has played a critical role in the success of the business.

Valerie SweeneyValerie Sweeney is Vice President of sales and marketing at ERC Wiping Products, Inc. in Lynn, MA. She has been with the company since 1995. ERC is a leading processor and distributor of absorbent wiping and polishing cloths, terry towels, durable paper wipers, microfiber cloths, and pre-saturated disinfecting wipes. ERC Wiping Products Inc. supplies over 8000 industrial, commercial, municipal, institutional, and service related customers throughout the U.S. Customers include Fortune 500 companies, and they span a variety of industries including technology firms, food processors, cosmetics, automotive, marine, educational institutions, athletic teams, healthcare, and hospitality.

Josh ToddJosh Todd

Senior Director of Acquisition Marketing of Constant Contact

Josh has been at Constant Contact since April of 2006, where he manages all traditional and digital media programs including SEM, online display advertising, as well as national radio and print campaigns. Josh has more than 10 years experience as a marketer working in big box retail, internet, and consumer packaged goods industries and has helped to grow Constant Contact from 75,000 customers to more than 200,000. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Josh holds a Bachelor of Science degree in economics from Babson College and a Masters in Business Administration from Colorado State University.

Additional Panelists To Be Added

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What's new at Google: February 5th, 2010

Many predictions have been made over the past few years regarding the future of search, and there is one perspective that just cannot be ignored: Google's.

Join the SEMPO Boston Working Group on the morning of February 5th as Lisa Green, Senior Agency Relations Manager at Google, talks about the future of search. Lisa's presentation will cover data/insights, social, and mobile. A full event description will be coming soon, but we suggest that you register now as space will be limited.

Tentative Agenda:

7:45AM to 8AM - Networking and a Google catered breakfast

8AM to 9AM - Presentation and Q&A from Lisa Green of Google

9AM to 9:15AM - Networking

Event Location:

Google Inc.
Third Floor
5 Cambridge Center
Cambridge, MA 02142

Cost to Attend: Free (thanks to Google)

Speaker Bio:

Lisa Green is currently a Senior Agency Relations Manager at Google. Her responsibilities include developing relationships with key agency partners and increasing agency participation with Google. Lisa has been at Google for four years where she has managed several teams and helped launch the Campaigns & Elections Team which works with major political candidates during key election cycles. She is a recipient of Google’s G-Values Award and Americas Impact Award which recognize outstanding performance.

Prior to working at Google, Lisa spent 2 years at National Journal Group, working with large advertisers that targeted beltway insiders and Members of Congress. She moved to Washington DC from San Francisco where she worked at RedEnvelope. Lisa also spent a year living in Chile where she attended classes at the Universidad de La Serena. Lisa received her Bachelor of Arts in Spanish and History from Middlebury College. She is a member of the Ad Club’s Digital Media Committee and an avid supporter of Prize4Life, an organization dedicated to funding ALS research. She is fluent in Spanish, proficient in French and is an enthusiastic yoga student.

Please register now, mark your calendar, email your friends, and spread the word through Twitter and Facebook. If we get a good turnout from Boston's marketing community and its SEOs/Search Marketers, we'll have more events like these at Google this year!

Please go here for more details and to register for free.

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Travel Industry Innovations in Search: Jan
12th, 2010

SEMPO Boston Working Group Presents: Travel Industry Innovations in Search

Date: Tuesday, January 12, 2010
Time: 7:45 AM-9:15 AM 

WorkBar (
711 Atlantic Street
Boston MA 02111

Please join the SEMPO Boston Working group on Tuesday, January 12th, for our first event of 2010.

We will be joined by panelists from Massachusetts companies that are focused on driving innovation in the “Travel Search” category. You will hear directly from the following panelists:

There will be a networking opportunity as well, and a light breakfast will be served. There is no charge for attendance but you are responsible for parking.

If you a Marketing or Advertising professional you can’t afford to miss this unique opportunity that is brought to you by SEMPO Boston.

Bonus: If you attend this event, you will be among the first to be invited to our February 5 event that will be held at Google’s offices in Boston!

Register now, mark your calendars, and tell your friends that a powerful new resource for search and marketing professionals in Massachusetts is looking for motivated professionals to be part of our growing community.


7:45AM 8:00AM – Networking and Light Refreshments

8:00AM – 8:05AM – Intro to SEMPO Boston

8:05AM – 8:45AM – Speaker/Panel

8:45AM – 9:00AM – Q&A

9:00AM – 9:15AM – Networking

Questions? Please contact us through Eventbrite:

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