Sempo Boston

Social Engagement with your Customers Using Google+

October 23, 2012

Use the hashtag #sempoBOS when tweeting about this event.

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Date: Tuesday, October 23, 2012

Time: 4:30pm

Price: Free

Location: Google, 5 Cambridge Center, 3rd Floor, Cambridge, MA 02142

Speaker: Gopi Kallayil, Chief Evangelist, Google Social for Brands

SEMPO Boston is very excited to announce its latest event “Social Engagement with your Customers Using Google+”.

On Tuesday, October 23rd, Gopi Kallayil, a Chief Evangelist for Google Social for brands will be presenting ways businesses can use Google+ to have  meaningful discussions with customers, making them a part of their story.

Engagement builds long term visibility and brand awareness. We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories.

Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story. Join us at 4:30PM for networking with beer, wine, and light food provided by Google followed by a presentation from Gopi Kallayil.

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