Sempo Boston

SEMPO Boston: The Evolution of Search


Google has been working hard on improving real time search. Bing, on the other hand, is trying to deliver more personalized search experiences. Yahoo! has spent some time on redesigning its search results pages to streamline the user’s search experience.

Wow, what else? In the last couple of years, search has been rapidly changing. This evolution is both fascinating and educational because it gives marketers an idea of what they should focus on next.

Join us for the panel "The Evolution of Search,” in which leading search marketing experts will discuss some of these changes and what they mean for us. Find out what search updates Google, Yahoo! and Bing have been releasing to improve their usability and attract more visitors.

Use the hashtag #sempoBOS when tweeting about this event.

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Date: Wednesday, October 26, 2011

Time: 7:30am - 9:30pm

Price: Free for SEMPO members,Non-members pay $10

Not a member? Join SEMPO today and attend this and other SEMPO Boston events for free.

Location: Hubspot, 25  First Street, 2nd Floor, Cambridge, MA 02141


Adria Kyne, Director of User Experience and Search Marketing, Valassis Communications, will moderate as our panel explores:

The role of social media in search
Where search is headed next
How you can prepare for the future and stay ahead of the curve

  • Brian Whalley—SEO & Website Manager, HubSpot
  • Brian is HubSpot's SEO and Website Manager. Before this, he was an Inbound Marketing Consultant at HubSpot and HubSpot's Community & Content Manager. Brian has been working in internet marketing, website design, and internet technologies since 2002. In Inbound Marketing, Brian specializes in search engine optimization, technical setups, email marketing, and marketing and web analytics.

  • Matthew S. Diehl—Senior SEO Strategist, Charles River Interactive
  • Matthew S. Diehl has been in the Internet/Search Marketing industry since 2006. His primary expertise is in Organic Search Engine Optimization but has also managed Paid Search campaigns. Now Matt is part of a talented and professional team of search engine marketers at Charles River Interactive, an award-winning search engine marketing agency in Lexington, MA. At CRI his primary focus is working with the SEO Team on a diverse client roster.

  • Sherwood Stranieri—Founder, Skypromote SEO
  • Sherwood's background includes a number of top SEO agencies, where he formulated innovative strategies for the financial, high-tech, automotive and healthcare sectors. He's been a featured speaker at Search Engine Strategies and Digital Hollywood. Visit Skypromote or follow him on Twitter.

Space is limited, so register today!

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