SEMPO BOSTON NEWS AND EVENTS FEED

POSTPONED: SEMPO Boston Presents: Networking and Cocktails!

Sat, 31 Jul 10 15:39:20 +0000

You've asked for it, and now you've got it! The SEMPO Boston Working Group is pleased to invite you to a night of networking, cocktails, and appetizers at McGreevy's Irish Pub and Sports Bar in Boston. And YES, they are closing down the place for us!

All in the Search industry are invited. Don't miss this opportunity to hang out with your fellow industry compatriots!

TIME: 5:30PM to 7:30PM

PLACE: McGreevy's (www.mcgreevysboston.com). 911 Boylston Street, Back Bay, Boston MA

COST: $10

INCLUDES: 1 Drink, Appetizers, Venue. There will be a Cash Bar.

PARKING: The easiest place to park will be the Prudential Center Garage, right across the street. The Red Sox are not in town so on street parking may be available as well, in addition to valet parking.

Social Media and Search: Bridging the Divide

Sat, 31 Jul 10 15:39:20 +0000

Description:

Join the SEMPO Boston Working Group on April 29th at 7:45AM for an extra special morning of learning.

We will be joined by leaders in Social Media who will talk about the disconnect that often exists between the world of Social Media and the world of Search.

Discussion Topics Will Include:

- How Social Media practitioners think about search
- How to understand the direct relationship between Social, Search, and Web traffic
- Why most Social Media people think that Social drives Search and not the other way around
- And much more!

Joining us on the panel will be:

Todd Van Hoosear, Social Media Club Boston Founder, Fresh Ground Principal, SNCR Fellow, LaunchCamp organizer

Greg Jarboe, President and Co-founder at SEO-PR

Panelist Bios:

Todd Van Hoosear

Todd Van Hoosear is a principal at Fresh Ground, Inc. and a professional communicator and technologist with more than 15 years of industry experience. Since 2004, he has focused much of his time and energy on the worlds of Web 2.0 and social media. Todd blogs about social media strategies and technologies and their impact not just on corporate communications, marketing and PR professionals, but also on company executives and other business stakeholders.

As a Fellow with the Society for New Communications Research, Todd is conducting primary and secondary research into social media and Web 2.0 adoption among companies and organizations. As a member of the Social Media Club’s board of directors, Todd is shaping the organization’s ability to help people be responsible and informed citizens in the new media world. As a member of the IABC’s Social Media Release Working Group, Todd is working closely with the media, public relations and microformats communities to establish a standard way of distributing ‘official’ organizational communications through blogs and RSS technology.

In addition to his efforts heading up the Boston Social Media Club, Todd has spoken about social media and digital communications at NewComm Forum, Boston University, Emerson College, Bentley College, the Yankee IABC, New England Women Business Owners, Public Relations Society of America, Mass Tech Leadership Council and the American Marketing Association–not to mention numerous social media events.

Greg Jarboe

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, public relations, social media, and video marketing services. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.

Jarboe is the author of YouTube and Video Marketing: An Hour a Day and one of the people profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. He’s also a correspondent for Search Engine Watch and SESConferenceExpo’s Channel on YouTube as well as a frequent speaker at Search Engine Strategies.

Jarboe is a member of the Rutgers University faculty and Market Motive faculty. He’s a principal in the ChannelOne Marketing Group. He has worked with such clients as Southwest Airlines, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Virginia Nussey of the SEO Blog on Bruceclay.com says, “Greg is considered an expert on everything from news search to video search to linkbait and beyond.”

Local Executives: How Search Expanded Our Business

Sat, 31 Jul 10 15:39:20 +0000

Description:

Join SEMPO Boston Working Group for breakfast, networking, and insight into how Search Marketing has helped companies’ develop. Search Marketing (SEO and PPC) does bring more visitors, leads, and sales to company websites. It also brings the ability to gain new insight and connect companies with potential new markets, partners, distribution channels, and more. Hear the stories of how some local executives have used these insights to grow their companies.

Tentative Agenda:

7:45AM to 8AM: Networking and Continental Breakfast
8AM to 9AM: Discussion and Q & A
9AM to 9:15AM: Networking

Locations:

IBM Innovation Center
404 Wyman Street,
North Entrance Waltham, MA 02454-1280
Telephone: 1-781-895-1234
View Map

Parking:

Parking is free. Please park in the North Entrance Garage.

Once You're There:

Walk into the building and the IBM Innovation Center is on the first floor, right after the security desk.

Speaker Bios:

Ben Saren is the co-founder and CEO of CitySquares, a hyper-local search company featuring neighborhood-level listings of millions of local businesses nationwide.Since launching the company in 2005, Saren has led CitySquares’ expansion from a handful of neighborhood listings to one of the Internet’s most recognized local search leaders. Today, with the backing of several of the world’s most recognized investors, Saren is focused on establishing alliances and developing tools that together provide independent brick-and-mortar businesses with the means to attract, influence and retain new local customers.

Saren has been dubbed “Mr. Local” in industry circles, and he has been covered everywhere from search industry blogs to The Wall Street Journal. He’s a frequent speaker on search, innovation and Web 2.0 trends, and has presented at Kelsey Group conferences, Search Engine Strategies, Local Search Summit, New England New Media Association, International Classifieds and Media Association, and Boston’s Web Innovators Group.

Prior to establishing CitySquares, Saren founded and ran Atomic Consulting and provided consulting services for Internet start-ups and multinational corporations, alike. He also serves as an advisor to other entrepreneurs and startups in the Boston area.

Saren actively blogs about entrepreneurship at Your Suspect. He can also be found on Twitter @bsaren or on his home page at BenSaren.com.

Jean Wnuk is just another budding entrepreneur trying to start an e-commerce business in her basement, Jean and her husband launched www.allthingsjeep.com in 2003. Today, All Things Jeep is a $1.7 million dollar company selling over 3000 unique Jeep-related apparel, accessories & gift items to Jeep enthusiasts worldwide. As a niche website with a customer base all over the world, SEM has played a critical role in the success of the business.

Valerie Sweeney is Vice President of sales and marketing at ERC Wiping Products, Inc. in Lynn, MA. She has been with the company since 1995. ERC is a leading processor and distributor of absorbent wiping and polishing cloths, terry towels, durable paper wipers, microfiber cloths, and pre-saturated disinfecting wipes. ERC Wiping Products Inc. supplies over 8000 industrial, commercial, municipal, institutional, and service related customers throughout the U.S. Customers include Fortune 500 companies, and they span a variety of industries including technology firms, food processors, cosmetics, automotive, marine, educational institutions, athletic teams, healthcare, and hospitality.

Josh Todd

Senior Director of Acquisition Marketing of Constant Contact

Josh has been at Constant Contact since April of 2006, where he manages all traditional and digital media programs including SEM, online display advertising, as well as national radio and print campaigns. Josh has more than 10 years experience as a marketer working in big box retail, internet, and consumer packaged goods industries and has helped to grow Constant Contact from 75,000 customers to more than 200,000. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Josh holds a Bachelor of Science degree in economics from Babson College and a Masters in Business Administration from Colorado State University.

Additional Panelists To Be Added

What's new at Google

Sat, 31 Jul 10 15:39:20 +0000

Many predictions have been made over the past few years regarding the future of search, and there is one perspective that just cannot be ignored: Google's.

Join the SEMPO Boston Working Group on the morning of February 5th as Lisa Green, Senior Agency Relations Manager at Google, talks about the future of search. Lisa's presentation will cover data/insights, social, and mobile. A full event description will be coming soon, but we suggest that you register now as space will be limited.

Tentative Agenda:

7:45AM to 8AM - Networking and a Google catered breakfast

8AM to 9AM - Presentation and Q&A from Lisa Green of Google

9AM to 9:15AM - Networking

Event Location:

Google Inc.
Third Floor
5 Cambridge Center
Cambridge, MA 02142

Cost to Attend: Free (thanks to Google)

Speaker Bio:

Lisa Green is currently a Senior Agency Relations Manager at Google. Her responsibilities include developing relationships with key agency partners and increasing agency participation with Google. Lisa has been at Google for four years where she has managed several teams and helped launch the Campaigns & Elections Team which works with major political candidates during key election cycles. She is a recipient of Google’s G-Values Award and Americas Impact Award which recognize outstanding performance.

Prior to working at Google, Lisa spent 2 years at National Journal Group, working with large advertisers that targeted beltway insiders and Members of Congress. She moved to Washington DC from San Francisco where she worked at RedEnvelope. Lisa also spent a year living in Chile where she attended classes at the Universidad de La Serena. Lisa received her Bachelor of Arts in Spanish and History from Middlebury College. She is a member of the Ad Club’s Digital Media Committee and an avid supporter of Prize4Life, an organization dedicated to funding ALS research. She is fluent in Spanish, proficient in French and is an enthusiastic yoga student.

Please register now, mark your calendar, email your friends, and spread the word through Twitter and Facebook. If we get a good turnout from Boston's marketing community and its SEOs/Search Marketers, we'll have more events like these at Google this year!

Please go here for more details and to register for free.

Travel Industry Innovations in Search

Sat, 31 Jul 10 15:39:20 +0000

SEMPO Boston Working Group Presents: Travel Industry Innovations in Search

Date: Tuesday, January 12, 2010
Time: 7:45 AM-9:15 AM
Location:

WorkBar (http://workbarboston.com)
711 Atlantic Street
Boston MA 02111

Please join the SEMPO Boston Working group on Tuesday, January 12^th, for our first event of 2010.

We will be joined by panelists from Massachusetts companies that are focused on driving innovation in the “Travel Search” category. You will hear directly from the following panelists:

Shehzad Daredia, Director of Seartch Marketing at Kayak.com (Shehzad on Twitter:@daredia911)
TBD, of Cheapflights.com
TBD
TBD

There will be a networking opportunity as well, and a light breakfast will be served. There is no charge for attendance but you are responsible for parking.

If you a Marketing or Advertising professional you can’t afford to miss this unique opportunity that is brought to you by SEMPO Boston.

Bonus: If you attend this event, you will be among the first to be invited to our February 5 event that will be held at Google’s offices in Boston!

Register now, mark your calendars, and tell your friends that a powerful new resource for search and marketing professionals in Massachusetts is looking for motivated professionals to be part of our growing community.

Agenda

7:45AM 8:00AM – Networking and Light Refreshments

8:00AM – 8:05AM – Intro to SEMPO Boston

8:05AM – 8:45AM – Speaker/Panel

8:45AM – 9:00AM – Q&A

9:00AM – 9:15AM – Networking

Questions? Please contact us through Eventbrite:

http://www.eventbrite.com/contact-organizer?eid=512559078

POSTPONED: New Event Announced - Networking and Cocktails!

Sat, 31 Jul 10 15:39:20 +0000

All in the Search industry are invited. Don't miss this opportunity to hang out with your fellow industry compatriots!

TIME: 5:30PM to 7:30PM

PLACE: McGreevy's (www.mcgreevysboston.com). 911 Boylston Street, Back Bay, Boston MA

COST: $10

INCLUDES: 1 Drink, Appetizers, Venue. There will be a Cash Bar.

New Event Announced - April 29, 2010 at IBM

Sat, 31 Jul 10 15:39:20 +0000

Description:

Discussion Topics Will Include:

Greg Jarboe, President and Co-founder at SEO-PR

Panelist Bios:

State of Search Survey

Sat, 31 Jul 10 15:39:20 +0000

SEMPO just released the 6th annual State of Search Survey. Anyone who participates will receive a free advance copy of the full report. Click here to take the survey.

New Event Announced - March 11, 2010 at IBM

Sat, 31 Jul 10 15:39:20 +0000

Local Executives: How Search Expanded Our Business

Description:

Tentative Agenda:

7:45AM to 8AM: Networking and Continental Breakfast
8AM to 9AM: Discussion and Q & A
9AM to 9:15AM: Networking

Locations:

IBM Innovation Center
404 Wyman Street,
North Entrance Waltham, MA 02454-1280
Telephone: 1-781-895-1234
View Map

Parking:

Parking is free. Please park in the North Entrance Garage.

Once You're There:

Walk into the building and the IBM Innovation Center is on the first floor, right after the security desk.

Speaker Bios:

Saren actively blogs about entrepreneurship at Your Suspect. He can also be found on Twitter @bsaren or on his home page at BenSaren.com.

Josh Todd

Senior Director of Acquisition Marketing of Constant Contact

Additional Panelists To Be Added

Second Event of 2010 Announced - February 5th at Google!

Sat, 31 Jul 10 15:39:20 +0000

First Event of 2010 - January 12th at WorkBar!

Sat, 31 Jul 10 15:39:20 +0000

Date: Tuesday, January 12, 2010
Time: 7:45 AM-9:15 AM
Location: WorkBar, 711 Atlantic Avenue, Boston, MA 02111

SEMPO Boston Working Group Presents: Travel Industry Innovations in Search

Please join the SEMPO Boston Working group on Tuesday, January 12th, for our first event of 2010.

We will be joined by panelists from Massachusetts companies that are focused on driving innovation in the “Travel Search” category. You will hear directly from the following panelists:

* Shehzad Daredia, Director of Search Marketing at Kayak.com (Shehzad on Twitter: @daredia911)
* Katelyn Delaney, Sr Search Analyst of Cheapflights.com
* Charles De Gaspe Beaubien, President of travel start-up EasyBusRental.com

There will be a networking opportunity as well, and a light breakfast will be served (Starbucks Coffee and Bagels). There is no charge for attendance but you are responsible for parking.

If you a Marketing or Advertising professional you can’t afford to miss this unique opportunity that is brought to you by SEMPO Boston.

Bonus: If you attend this event, you will be among the first to be invited to our February 5 event that will be held at Google’s offices in Boston!

Register now, mark your calendars, and tell your friends that a powerful new resource for search and marketing professionals in Massachusetts is looking for motivated professionals to be part of our growing community.

The NEW SEMPO Boston Working Group

Sat, 31 Jul 10 15:39:20 +0000

Backed by a new Working Group, the SEMPO Boston Working Group has committed itself to becoming the go-to resource for the Massachusetts Search Engine Marketing Industry and the marketing professionals engaged in it in 2010 and beyond.

We will hold monthly meet-ups to bring professionals together for mornings of learning, community, and networking. Our meet-ups will be held at a diversity of venues including Google's Boston office, IBM's Waltham office, and Boston's WorkBar.

Want to get involved? Please contact us with ideas for events, speakers, or to let us know how you would like to help us to make the SEMPO Boston Working Group a great success.